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Consumers ready to pay more to avoid greenwashing confusion

Environmental label CO2 neutral
Almost one-third of respondents to the BEUC survey said they did not feel able to distinguish between true or false environmental claims (Photo: Molenira/Envato)

Half of consumers want to buy green products, but they are confused about which claims are genuine and which are greenwashing, show the results of a global survey

More needs to be done to show whether environmental claims and labels are greenwashing or the real deal, according to ...

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