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Despite its packaging pledges, the fashion industry continues to clothe us in plastic

Lululemon used 23,290 tonnes of synthetic fibres in 2022, representing 62 per cent of its overall fibre use. The sportswear multinational recently announced a new recycling initiative (Photo: Juan Diego Reyes/Bloomberg)
Lululemon used 23,290 tonnes of synthetic fibres in 2022, representing 62 per cent of its overall fibre use. The sportswear multinational recently announced a new recycling initiative (Photo: Juan Diego Reyes/Bloomberg)

Fashion brands say they are reducing their plastic packaging, but non-profits suggest that with 63 per cent of textiles being made from plastic, this rather misses the point

Major fashion brands from H&M to Zara and online fashion marketplaces such as Asos say they are committed to reducing the amount of plastic used to package their products before the end of this decade. A survey conducted by alternative polymer producer Aquapak shows that 83 per cent of respondent fashion brands and retailers in the UK, the US and Australia have already replaced some plastic packaging with alternatives that are considered more sustainable, such as bioplastics, paper or cellulose.

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