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September 20, 2023

EU moves a step closer to banning ‘carbon neutral’ claims

Consumer groups have welcomed the decision by the EU to ban generic environmental and sustainability claims that cannot be clearly proved (Photo: Simon Wohlfahrt/Bloomberg)
Consumer groups have welcomed the decision by the EU to ban generic environmental and sustainability claims that cannot be clearly proved (Photo: Simon Wohlfahrt/Bloomberg)

The EU has provisionally agreed to stop companies making unsubstantiated claims on sustainability. The decision, designed to reduce greenwashing, could also have ramifications for other legislation related to offsetting

After late-night discussions, the European Parliament and the EU Council have agreed to ban the terms “carbon or climate neutral” on products and in advertising, in an attempt to clamp down on greenwashing.

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