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September 26, 2023

How to spot corporate greenwashing? Academics and the WWF have the answer

Red flag waving in the wind
The WWF says the AI tool will ‘red flag’ companies whose transition plans ‘lack ambition, feasibility and credibility’ (Photo: Wirestock/Envato)

Regulators, companies and investors should benefit from a ‘red flag’ tool designed to highlight companies that are greenwashing rather than implementing credible net zero plans, its authors say

The World Wide Fund for Nature has funded the creation of a tool aimed at helping financial supervisors, asset managers and financial institutions evaluate the net zero transition plans of the companies in which they invest and analyse whether companies are greenwashing investors.

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