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Regulatory Briefing: Australian securities regulator issues greenwashing guidelines

By Victor Smart

The Australian Securities and Investment Commission has published some basic guidelines for the marketing of ESG funds to avoid greenwashing. The core message is that managed and pension funds need to stay ‘on label’ – in other words, meet consumers’ expectations derived from headline claims about products.

The regulator’s so-called information sheet explains that disclosure obligations already exist and deceptive claims are prohibited – so to meet the current rules and avoid claims of greenwashing, firms need to ask themselves if their product is ‘true to label’.

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