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Academic suggests replacing ESG with ‘rational sustainability’

The paper acknowledges that even supporters of ESG want a new name and cites BlackRock’s Larry Fink, pictured, saying last year the term had become “weaponised” (Photo: Victor J. Blue/Bloomberg)

With both the term and the practice of ESG under fire, a paper proposes a reframing that could appeal across the political spectrum

“ESG is under attack from all sides,” says Alex Edmans, professor of finance at the London Business School.

In a new paper, ...

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