Toyota’s ‘electrified’ campaign is ‘textbook case of greenwashing’, consumer watchdog says

Consumer watchdog Ekō has accused leading car retailer Toyota of greenwashing by labelling hybrid vehicles as ‘electrified’, but Toyota insists the label is accurate

Toyota is intentionally misleading would-be electric vehicle buyers with its online “electrified” campaign by pointing them towards hybrid petrol-fuelled vehicles, a report by New-York-based consumer watchdog group Ekō claims.