Europe, Policy and Regulation, Transport

Toyota’s ‘electrified’ campaign is ‘textbook case of greenwashing’, consumer watchdog says

Toyota cars in showroom and logo
The Ekō report claims Toyota’s ‘electrified’ campaign is misleading would-be electric vehicle buyers (Photo: Akio Kon/Bloomberg)

Consumer watchdog Ekō has accused leading car retailer Toyota of greenwashing by labelling hybrid vehicles as ‘electrified’, but Toyota insists the label is accurate

Toyota is intentionally misleading would-be electric vehicle buyers with its online “electrified” campaign by pointing them towards hybrid petrol-fuelled vehicles, a report by New-York-based ...

To continue reading
Request Free Trial

  • Unlimited access to all content.
  • Email alerts highlighting key industry insight.
  • Invitations to attend exclusive roundtables and events.
  • The Sustainable Views Policy Tracker - deep insight on ESG regulations and deadlines.

Read Next:

Planting trees_forestry
Knowledge Hub, Policy & Regulation, UK
February 23, 2024

Including Woodland Carbon Code in UK ETS could boost prices and accelerate afforestation

A paper co-authored by academics at King’s College London and asset manager Foresight Group argues the case for expanding the UK’s Emissions Trading System to include afforestation 
Read more